Jennifer Kapalin
BACHELOR OF SCIENCE / AGRICULTURAL COMMUNICATIONS
THE OHIO STATE UNIVERSITY / COLUMBUS, OH / MAY 2015
THE OHIO STATE UNIVERSITY / COLUMBUS, OH / MAY 2015
PROFESSIONAL SUMMARY:
Dedicated marketing professional with a proven track record in strategic brand management, budgeting, campaign development, and team leadership. Adept at driving company growth through innovative marketing initiatives while maintaining a strong focus on brand identity and audience engagement. MARKETING MANAGER, NORDEN MFG - JANUARY 2021 -PRESENT Led a successful company name change initiative, which resulted in increased brand awareness and improved market positioning. Developed and managed a comprehensive marketing budget, optimizing spending to maximize ROI for the department. Spearheaded the annual marketing campaign and advertising plan tailored to the specific needs and preferences of our target audience. Created a social media strategy annually and developed all the content for the social media plan including handling photography and taking drone footage. Conducted market research to leverage our position in the industry and help build marketing campaigns MARKETING COMMUNICATIONS MANAGER, CHROMAFLO TECHNOLOGIES - AUGUST 2016-DEC 2020 Served as the representative for community events including serving as the American Heart Association County Board Member, career days volunteer, Ashtabula County Mentorship program and Ashtabula County Leadership program. Managed trade show productions, fostering connections with customers and prospects, leading to enhanced brand visibility and increased lead generation. Implemented a comprehensive marketing plan for both internal and external communications, resulting in improved brand consistency and customer engagement. Developed and managed the annual marketing budget, optimizing spending for maximum ROI and achieving cost savings of 25% of the annual budget. MARKETING MANAGER, SPIRE INSTITUTE - JANUARY 2015-AUGUST 2016 Created and implemented standardized branding guidelines across all programs, ensuring a consistent and cohesive brand image. Successfully led the redesign of the company's website and marketing materials. Produced impactful digital and print advertising campaigns, including public relations efforts. Conducted meetings with visitors and potential athletes, fostering relationships and providing valuable insights into their needs and preferences. |
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